Dr. Sotirios Douklias holds a PhD in Cognitive Neuropsychology and has experience of more than 10 years in the areas of cognitive processing, decision making and Neuroimaging techniques. He is the founder of Noesis which is divided into Noesis Neurofeedback Centre which specializes in Quantitative EEG and Neurofeedback applications in clinical and non-clinical populations and Noesis Neuromarketing that specializes in Corporate Applications of modern Neuroscience and Neuromarketing.
His past experience has seen him working on Peak Performance with a great number of company CEOs from all fields of business and also on Neuromodulation techniques and applications of Quantitative Electroencephalogram (qEEG) on neuroimaging of cognitive processes such as Decision Making, Emotion, Attention and Memory.
Dr. Sotirios Douklias’ interest in the Neuromarketing field started in 2010 as he realized the correlation that existed between his clinical work and research and the fast developing Neuromarketing field. Through adapting the hardware and software he used, he developed several brain mapping protocols, capable of analyzing brain reaction during the decision influencing and making processes.
Dr. Sotirios Douklias has held an academic position for the last 10 yeas but is also a successful and accomplished entrepreneur. He has been a seminar facilitator for several academic and professional bodies, including the Ministry of Health and Ministry of Education of Cyprus. He has been the key note speaker, lecturer and trainer at several institutions, bridging both the academic and commercial worlds from a business-oriented standpoint.
He is a Neuromarketing facilitator for corporate seminars, but also a Corporate Neuromarketing Consultant, with extensive experience on modern qEEG and biometrics applications in market research and product development.
Noesis Neuromarketing offers a great concentration of highly experienced facilitators and provides the most comprehensive learning tools and facilitation experience in the industry.
Our consultants at Noesis Neuromarketing help organizations enrich their bench strength in a competitive marketplace that demands constructive team building, effective workplace communication, leadership enhancement and excellence in strategic planning within their business environment.
One of the many reasons why Noesis Neuromarketing delivers successful results is the meticulous approach we take to ensure our company completely understands the needs of our clients. We do not progress the relationship further until our professionals know exactly what our clients wish to accomplish through our consulting services.
Arctos Neurosensory Solutions is dedicated in the development of state of the art eye-tracking solutions, motion detection based applications, EEG solutions and Neurofeedback software.
Noesis Neurofeedback Centre Cyprus is the only Centre of its kind offering state of the art Peak Performance Brain Mapping and sessions for Executives and athletes as well as a variety of Neurofeedback based interventions for several neurological and brain disorders.
Peak performance is the ability to perform at one’s optimum ability, both physically and mentally. Peak Performance Training is training designed to help the individual gain improved performance in a chosen area, whether Athletics, Business, or other areas where better-quality performance is desired. Neurofeedback therapy, which focuses directly on optimizing brain function, is very effective for Peak Performance Training. We begin with a qEEG, or Brain Map, to determine which areas of the brain need to be rebalanced for optimal or balanced performance. Once brain function has been optimized toward the norm or typical for healthy brain function, it can then be trained for “Peak Performance.” Neurofeedback sessions for Peak Performance Training are then geared toward perfecting the way the brain integrates auditory, visual, and other incoming sensory information. This additional training further increases neuroplasticity, which encourages quicker response times and enhances the ability for more accurate decision making. Essentially, greater neuroplasticity, produced by neurofeedback, creates more finely tuned “muscle memory,” reinforcing the idea that “neurons that fire together, wire together.“
Neurofeedback assists Executives in attention distribution and arousal (focus) control, enhancing self confidence, which accurately and productively contributes to their performance.
The Results • Tap into human potential • Neuroscience meets performance • Improved focus • Increased confidence • Less stress/anxiety • More resilience • Increased mental alertness • Mastering the physiology means mastering the body and psychology • Increased mental alertness • Improved academic performance • Increased retention and memory
Peak performance training helps elite business executives up their game. Whether executing the flawless business plan or excelling in the board room, training your brain to compete is cutting edge. Benefits include managing stressors while competing and creating better focus from a physiological level. This impacts better decision making, impulse control, increasing endurance, and increasing intensity of focus. Cognitive tasks become easier. The capacity for stress goes up while you manage cortical excitement. You stay alert and engaged, without becoming overly excitable. Stress recovery, stress capacity and stress regulation are all impacted. The executives ability to recover is paramount. One of the first thing to improve for our executives doing peak brain performance training is better sleep, helping regulate the whole person. The ability to produce an optimal brain state for the environment is key for competition. We teach how to optimize physiology for performance and how to continually reproduce it. Peak performance brain training takes training to the next level.
Focus and emotional balance is the key to peak performance in all areas. Neurofeedback trains your brain to function more efficiently, improving mental functioning and emotional stability. Much like physical training, we use brainwave training to strengthen specific brainwave patterns. The more you practice activating a specific area the stronger and more capable that area becomes. Brainwaves in proper function run like an orchestra. Nothing too loud, nothing too quiet, with a harmonic beat. Restoring this natural symphony is what we do.
Neuromarketing refers to the application of Neuroscience and Neuropsychology (primarily that of Emotions and Decision Making) to the business environment, to help improve Marketing and Advertising campaigns. Neuromarketing is the next generation of market research. In comparison with the subjective data gathered from a survey or focus group, neuromarketing data is objective and full of insights directly from the brain.
For example, when focus groups have a hard time describing a scent or sound, we ask no questions and simply observes the brain electrical activity when the scent or sound is presented. Neuroscience mapped the main areas in the brain responsible for emotion, engagement or memory. Founded by centuries of knowledge about the brain, Neuromarketing applies brain science to assess real-time reactions to an advertisement, video, website, scent, image, song and more. The results are highly informative and aid to improve current and future marketing efforts.
To objectively understand how consumers are reaching a decision, we can use Neuroscience to provide us with answers regarding the cognitive processes underlying consumer’s decisions. We can look at how consumer decision-making relies on memory storage, emotional responses, as well as attentional engagement. While intuitively we can imagine how our memories, attention, and emotions can influence our decision-making, it is often difficult for us to appreciate how our own brain is responding. Neuroscience gives us the tool to pinpoint the cognitive abilities that are contributing to the consumer’s decision-making.
With this insightful information, brands could better be positioned to be remembered, to effectively capture consumer’s attention, and to elicit a positive emotional response. Having all of this information available can contribute to a clearer understanding of the consumer decision-making process.
With Neuromarketing you will be able to help your company market your product more efficiently by targeting the areas of the brain that will produce the desired response in the demographic group you target. You will be able to redesign products that aren’t working by market testing them on the human brain in real-time. And in the end, your ads and products will penetrate the cluttered marketplace because you know how to affect the consumer’s mind, and your competitors don’t.
When it comes to customer intelligence, CEOs, CMOs and Marketing Directors need quality, not quantity. Even after surveying hundreds of people, decision makers are left with a long, 50+page report, which ends up being too detailed and difficult to digest. The bigger question remains: how do you apply the new findings to your upcoming campaigns or corporate strategy?
As experienced Facilitators and Consultants, we align with your Marketing Strategy and corporate objectives, and we work with you to identify the gap in customer understanding. Formulating the research question is the first step, however we dive deeper to explain exactly what types of feelings your customers have towards your brand.
The true value is receiving actionable insights that you can apply to your future campaigns. To that end we can study past communications to put together a map of your customer emotions, and provide you with a solid action plan moving forward. What sort of messaging worked? What was the real customer need, and did we address it through our Marketing? These questions will be answered as we study various communications.
If you’re launching a campaign and need to be sure you targeted the right need in the market, we study the creative samples and pinpoint which material is most engaging to the brain. Following the research, we present you with detailed recommendations for improvement.
Crossing your fingers is not a strategy. It’s time we take the guesswork out of Marketing.
The popular methods of market research – focus groups and surveys – rely on participants verbally expressing their feelings about a product or brand. However, feelings are hidden from the conscious mind, and very hard to express. This presents a problem for market researchers and Marketers who try to understand what people want, and deliver a product or service that addresses a real need.
Customers will not or cannot say how they feel, second by second. It’s impossible to identify and remember specific emotions, as they occur in real time. Asking people what they think is part of the story. However, how are Marketers suppose to get inside the mind of the customer?Current survey methodologies require hundreds or thousands of participant, simply because people don’t say what they feel. Similarly, in a focus group, participants will be influenced by others, provide answers that they think the Marketers want to hear, or attempt to position themselves in a favorable light. Spoken assessments are subjective by nature, and present a challenge when businesses need objective customer insight.
When commissioning market research, about 40% of the time is spent on formulating a questionnaire for participants. This is a time consuming exercise, as debates often ensue over what questions should be asked. The risk with asking a question is that you influence the answer. Even worse, you risk not asking the right question altogether.Because Neuromarketing simply measures brain activity, there is no need to ask any questions. This not only saves time, but eliminates risk for your business. There are no wrong questions. We do however, use before and after surveys to serve as a comparison tool between what customers say and what they feel.
The third challenge of traditional market research lies with its application. By focusing on the raw metrics, today’s market researchers risk becoming data providers, instead of strategic advisors. We at Noesis Neuromarketing understand how stressful launching a campaign can be. There is always the question “Did we address a real need in the market?” and “We hope people will pay attention to our message.” Neuromarketing was designed to take the guesswork and risk out of any communication campaign, and make better use of the Marketing budget.
Brands are more than just a logo or a slogan. Brands are an experience you can provide for your customers – it is the way, they perceive your company, what you stand for and what you promise.
Having a high brand value or brand equity is crucial for any company, because it increases the value of the product, consumer recognition and quality perception. These factors will in turn positively influence financial value and profit margins, because in essence good brand equity is equivalent to the amount of money consumers will pay just because it is your brand.
There are several ways to actively create brand value, but one of the keys to any strategy is truly understanding, how your brand is perceived, which emotions it arouses, what associations it evokes and what messages it conveys.
Noesis Neuromarketing applies qEEG and biometrics to find out, what your customers truly think about your brand, what their experience is like and thus identify strong and weak points in your branding strategy.
By knowing what your consumers’ want, you can improve your products and adapt your advertisement messages to meet those needs. Being sensitive to details and focusing on solutions will give your brand strength and value.
We will help you identify your consumers’ brand associations and their reasons for choosing your brand. We will tell you, whether the message you intend to convey and your own brand image is equivalent to what reaches the consumer and their brand perception.
Noesis Neuromarketing is the only neuromarketing agency in Cyprus and among a few in Europe. You can find us at the heart of the business centre of Nicosia in Cyprus